Rewired: Generation AI
How AI-driven social media platforms are reshaping narcissism, altruism, & social behaviors across generations.
Shaped by Screens. Defined by Connection.
Social media and AI do not shape only one age group. They shape all of us.
From AOL chat rooms to MySpace layouts to TikTok For You pages, every generation has been shaped by the digital world in its own way. These platforms influence how we see ourselves, how we communicate, and how we form the connections that define our lives.
This project explores how different generations experience those shifts, what we gain, what we lose, and what we learn about ourselves along the way.
The Rise of Digital Identity
From curated perfection to accusations of fake lives, social media has transformed how we perform identity and compare ourselves to others. Across generations, narcissism, insecurity, and self-image take on different forms.
Lost in Translation
Soft skills are fading. Eye contact feels harder. Empathy is strained. Across every interview, a clear divide emerged between online interaction and real-life connection. Digital fluency and emotional distance may be colliding across generations.
a Personalized Feed
From echo chambers to AI-created content, the digital world is no longer neutral. It is designed to influence behavior, and every generation is learning how to live inside it.
The Rewired Framework
In-Depth Interviews
Generational Comparison
Targeted Surveys
Background Research
Thematic Coding
AI & Algorithm Lens
Unfiltered Insights
Want a deeper look at the interviews, generational analyses, and behind-the-scenes insights? Explore extended transcripts, themed breakdowns, and ongoing updates as this research evolves with the rapidly changing digital world.